Below are listed a few of the past clients for the Center for Free Enterprise and Entrepreneurial Leadership (CFEEL). Also listed are some general points of interest regarding each project. These clients worked directly with the LETU business student teams from CFEEL.
Longview Arboretum and Nature Center, Longview, Texas
http://www.longviewarboretum.org/
- The consulting focus was the organization's goal to expand its commercial activities by developing an event center.
- Students developed a marketing strategy to creatively promote community awareness and excitement for LANC offerings through its new event center.
- Client received a comprehensive presentation and consulting report.
- Teams of primarily Marketing majors complemented by Business Management majors.
Nip-It-Golf, Longview, TX
- The consulting focus was the founder's current goal to develop a marketing strategy to attract different audiences who might consistently enjoy the Nip It Golf experience.
- At its core, the marketing strategy aims to creatively promote participation, awareness, and excitement for all activities and events offered at Nip It Golf. As we advance in this report, our approach includes recommendations for a targeted marketing plan coupled with suggestions for the website's refinement and social media initiatives.
- Client received a comprehensive presentation and consulting report.
- Teams of primarily Marketing majors complemented by Business Management majors.
Bohoka Employment Initiative (an early start-up) – Kigali, Rwanda
https://bohokainitiative.org/?fbclid=IwAR24Hpi6ptEGiawOiyqqfAXwhSeC5yu0lK3tHOyUR1vzn_SHW4oiI7-dVXw
- This consulting arose from the collaboration between Maverick Marketing Consultants (a group of marketing and management students at LeTourneau University) and the Bohoka Employment Initiative’s Co-Founders, Charity Mutesi (LETU Alum) in Kigali, Rwanda and Rebecca Haesecke (LETU staff).
- The students guided the entrepreneurs by creating a business model canvas so they could start building a business strategy to build a thriving business.
- Client received a comprehensive presentation and consulting report.
- Teams of primarily Marketing majors complemented by Business Management majors.
Longview Museum of Fine Arts (LMFA) – 2 projects
https://www.lmfa.org/
- The aim of this project is to look at the what the next generation of museum patrons wants from their museum experience. We primarily want to focus on Millennials and Generation Z. Our main concerns are 1) understanding what an immersive or interactive experience looks like to this population, 2) what compels this group to physically visit a museum, and 3) if our fundraising structure (memberships, galas, etc.) is sustainable.
- Client received a comprehensive presentation and consulting report.
- Teams of primarily Marketing majors complemented by Business Management majors.
WAN- The Math Game: Start-up Ideation (LETU professor idea)
- The aim of this project is to look at the market demand and feasibility of mass producing, advertising, and distributing the card game.
- Although the primary objective of the card game WAN is to provide a tool for children to learn about trigonometry, we are hoping to market this game to older children and adults.
- Students developed a Business Model Canvas, A Value Proposition Canvas, A Marketing Strategy, and a logo.
- The startup is now getting off the ground in establishing funding and potential partnerships.
- Client received a comprehensive presentation and consulting report.
- Teams of primarily Marketing majors complemented by Business Management majors.
City of Longview – Project Downtown Longview
- Client/The City wants to know: Who is occupying the building and who owns it?
- Students provided:
- A comprehensive view of downtown area including the historic district south of W. Marshall Avenue, north of W. South Street, east of N. Amest Street, and west of N. 1st Street.
- Determine which storefronts still need to be filled.
- Determine quality of building utilization across downtown.
- Increased cooperation among downtown businesses
- Determine compatibility of future mixed-use development.
- Creative recommendations.
- Students delivered Inventory of Buildings & Active Businesses Report.
- Client received a comprehensive presentation and consulting report.
- Teams of primarily Marketing majors complemented by Business Management majors.
LUNAR X – Aircraft repair station
- Students developed a Business Model Canvas, A Value Proposition Canvas, A Marketing Strategy, the search p for possible locations for the station, and a logo.
- Complete a market study to determine the potential market cost of setting up the repair station and develop a business model. That included recommendations on developing and sustaining long-term partnership. The LeTourneau University Aviation School will partner with Longview, Gregg County, and the East Texas Regional Airport to develop a repair and/or modification center for set aircraft types at the East Texas Regional Airport.
- The proposed project is a necessary first step to obtaining FAA approval and operational experience—the opportunity to assemble a proficient team of students to repair parts correctly and efficiently.
- Mentoring aviation students to develop their professional skills and expertise.
- Client received a comprehensive presentation and consulting report.
- Teams of primarily Marketing majors complemented by Business Management majors.
Tatum Primary School
http://www.tatumisd.schoolinsites.com/?PN=Pages&SubP=Level1Page&L=2&DivisionID=23822&DepartmentID=28840&PageID=38549
- The project’s main focus was to create two promotional videos. One targeting parents and the Tatum community and the other targeting potential business partners and organizations.
- This effort was part of the school marketing strategy to target and promote Tatum Primary School to these two target markets.
- Client received a comprehensive presentation and consulting report and two promotional videos.
- Teams of primarily Marketing majors complemented by Business Management majors.
