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Bachelor of Business Administration: Marketing

The marketing concept is all about the needs and wants of consumers and how to develop appropriate goods or services through research, development and design. Our marketing students develop skills necessary for strategic planning, research, utilization of current technology and a global perspective. But we take it a step further with internship opportunities that provide the ultimate experience to prepare students for their careers.

On Campus


Marketing is essential to the success of every organization, both public and private, and the quality of that marketing often determines a business’s success or failure.  This is true for financial institutions, retailers, government departments, e-businesses or charity organizations.  Each entity needs good marketing to succeed.  By earning a marketing degree, you can influence business by building strong brands, capturing marketing insights and performance, connecting with customers, delivering and communicating value, developing marketing strategies and plans, shaping market offerings and much more.  The foundations of Christian faith are fully integrated into the business courses which uniquely equips our graduates to incorporate ethics and service in their responsibilities, which traits are very attractive to employers.



  • Marketing Research
  • Buyer Behavior
  • Promotional Strategy
  • New Product Development

To learn more about course requirements, view the degree requirements.


Students with expertise in marketing often find jobs in the positions listed below or similar positions:

  • Public Relations Director
  • Advertising Copywriter
  • Sales Promoter
  • Media Analyst
  • Brand Manager
  • Marketing Coordinator
  • Marketing Manager
  • Marketing Director
  • Marketing Specialist
  • Marketing Associate

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