Individual Web Content Managers are responsible for incorporating and assuring the effectiveness of the page description and keywords when creating and maintaining University Web pages.
All University Web pages require a page description to assist with Search Engine Optimization (SEO). Each page description should contain a concise explanation of the Web page content, summarizing what the page is about (what it entails and why its content is important). This description will often appear on search engine results pages.
Each page description should be around two sentences in length (Google limits descriptions to 160 characters). Avoid repeating any word more than twice, and be sure to include the information of most interest to the target audience searching for your page. Also, where possible, page descriptions should be unique – the more times the same description appears on the site the less helpful it is. Each Web page also requires a list of keywords, separated by commas, that convey the main ideas of the page content.
Both the page description and keyword options are found in the page properties window in CMS: