At LeTourneau, not all learning happens in the classroom. Each student of the LeTourneau School of Business will experience in-depth, hands-on learning through team projects and national and international internship opportunities.
“A main aspect of my work was to make sure all the public service announcements, media messages, and marketing messages are free from spelling error and have correct dates and logos. I also helped to coordinate the Saucy Sprint Taco Bell race at the bottom of the 5th inning, ensured that all messages are showed at the precise times, and created the videos for Wild Plays by Houston Zoo which is a series of bloopers played in front of the Astros Fans.
Some of my everyday work included preparing videos, advertisements, and messages for public view. GAPS is a very convenient way to go to school while working odd and strenuous hours. My initial thought was to take the semester off and graduate fall 2012, but GAPS made it possible for me to graduate on time. If anyone works a full time job or has other duties such as family, kids etc. I en-courage them to try GAPS."
"I had the privilege of working as an intern in Xiamen, China for Common Talk Weekly, which is an English learning newspaper published by Xiamen Daily. My co-workers were amazing in helping my transition into Chinese culture and in developing my language skills. My favorite projects I completed were 4, full-spread featured articles that I wrote and the promotional ads that I also wrote for Le Meridien Hotel.
Some of the perks I was given on the job were: free travel to exciting locations all over the surrounding area of Xiamen, enjoying 5 star dining experiences each meal, and various free gifts from my hosts while completing interviews and attending business meetings. I broadened my network of both influential Chinese and expats (meaning foreigners living long term in China). It was exhausting at times, but it was quite the experience I'll never forget. I learned some valuable lessons about the world, China, business, and myself."
One of our advertising classes engaged in a semester long project with Joseph Filippazzo, owner of the local pizzeria, Pietro’s. Eight teams of students were to create a full advertising plan for the newest edition of the Filippazzo family restaurants: The Italian Market by Pietro’s. Mr. Filippazzo visited the Advertising class every Tuesday for over a month to guide the students while they prepared their unique advertising plans for the upcoming restaurant. Students were encouraged to collect pricing and statistical data from advertising agencies in East Texas including magazines, TV and radio slots, billboards, and Google Ads.
On November 11th, the eight groups submitted their finalized advertising plans to Mr. Filippazzo. The selected groups presented their projects the night of November 16th to Mr. Filippazzo as well as a panel of judges. After careful consideration, a winning team was selected. (Pictured above from left to right: Dana Edwards, Jedidiah Crittenden, Zeke Domowski, and Dongwon Kim). This team will now work with Mr. Filippazzo to implement their advertising plan as the grand opening for the restaurant approaches. In order to reward the students for their in-depth research and strategic awareness, Mr. Filippazzo gave each person on the winning team a year's supply of pizza!
Dr. Karen Jacobs’ Compensation and Benefits class conducted market research for Strategic Fulfillment Group. This business based out of Dallas, TX. consists of a management team who specializes in publishing, marketing, and fulfillment industries. Senior Business Management major, Zac Alldredge reflects on his class project, “We did market research for SFG to enter a new business venture and then compiled portfolios in the form of a business plan with our pitch on how they should enter the market. It was great to analyze an actual company’s needs and apply what we learned in class to benefit them."