Hometown: Laguna Niguel, CA
Interests: Lazer tag, spear fishing, kayaking, snorkeling.
Faith Journey: LeTourneau has taught me everything I know! Great place to grow spiritually for all levels of faith.
Favorite aspect of LeTourneau University: Student body is one of a kind, very accepting, easy to fit in.
Why did you choose Marketing?
I love retail and also find the psychology behind peoples buying decisions to be fascinating. My dad is involved in marketing so it was my default choice.
What has been your favorite Marketing course so far?
Easy, Advertising. My ridiculous ideas finally proved to be good for something.
What has been the most challenging Marketing concept for you?
I’m not sure if this is a real concept, but sometimes it’s difficult to get people to think as far outside the box as I do.
Have you participated in any memorable projects or events for your Marketing classes?
I did a sweet strategic audit of Apple in my Strategic Management class. Its approximately 70 something pages. Took forever to finish but it’s easily the best piece of work I have ever done.
What is the most important thing you have learned so far about Marketing?
“Marketing is everything, and EVERYTHING IS MARKETING.” – Ken Fairweather.
“Act like you own the place, and you practically do.” – Me.
Advice for prospective Marketing students.
Go for it. There is a ton of room to be creative and practically zero boundaries. Marketing will also improve your communication skills which prove valuable in all aspects of life.