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Catalog 2013-2014
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MKTG 4303
International Marketing
Class hours: 3
Lab hours: 0
Semesters Available: Fall
Years Available: Odd
An analysis of the strategies to participate competitively in the global marketing environment. This includes an analysis of the elements of an import-export operation, a multinational company, all the way to a geocentrically oriented global marketing operation. Special attention is given to cross-cultural requirements from the design of products (goods and services) to promotion, advertising, sales, and servicing.
Prerequisite: MKTG 2503.



2 programs require this course.
No courses require this as a prerequisite or corequisite.