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Catalog 2013-2014
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MKTG 4103
Consumer Behavior
Class hours: 3
Lab hours: 0
Semesters Available: Fall
Years Available: Even
An analysis of psychological, sociological, and cultural aspects of human behavior affecting consumers' actions in the market place The stages in the consumer buying decision process are analyzed as well as the adoption and diffusion process for new products. Data developed by behavioral science is employed to discern and explain consumer behavior. Emphasis is placed on integrating this data into current marketing practices. The current development of relationship marketing and the use of the Internet for electronic commerce are also studied.
Prerequisite: MKTG 2503.

2 programs require this course.
No courses require this as a prerequisite or corequisite.