LeTourneau University Home Page
Catalog 2012-2013
Table of Contents


MKTG 4513
Marketing Management
Class hours: 3
Lab hours: 0
Semesters Available: Fall
Years Available: Even
This course studies the role of market research in the business organization, examining the approaches and methods of research employed by marketing managers to solve marketing problems. Theory and application of such topics as problem identification, research design, measurement, survey development, data collection, data analysis, marketing ethics, and report presentations are covered. Marketing research projects involving real companies are used in this course.
Prerequisite: MKTG 2503.



1 program requires this course.
No courses require this as a prerequisite or corequisite.