For the past few years, LeTourneau business students have been gaining professional experience and assisting lower-income families by volunteering with VITA (Volunteer Income Tax Association) and providing a free service to families in the Longview area. Volunteer students receive training and IRS certification before they are able to offer their services to the public.
Through interacting with customers, students gain valuable professional communication and customer service skills that will help to prepare them for their future careers. Follow the link to the right to view local news coverage of LeTourneau's community tax Preparation service.
One of our advertising classes engaged in a semester long project with Joseph Filippazzo, owner of the local pizzeria, Pietro’s. Eight teams of students were to create a full advertising plan for the newest edition of the Filippazzo family restaurants: The Italian Market by Pietro’s. Mr. Filippazzo visited the Advertising class every Tuesday for over a month to guide the students while they prepared their unique advertising plans for the upcoming restaurant. Students were encouraged to collect pricing and statistical data from advertising agencies in East Texas including magazines, TV and radio slots, billboards, and Google Ads.
Toward the end of the semester, the eight groups submitted their finalized advertising plans to Mr. Filippazzo. The selected groups presented their projects to Mr. Filippazzo as well as a panel of judges. After careful consideration, a winning team was selected. This team is now working with Mr. Filippazzo to implement their advertising plan as the grand opening for the restaurant approaches. In order to reward the students for their in-depth research and strategic awareness, Mr. Filippazzo gave each person on the winning team a year's supply of pizza!
Dr. Karen Jacobs’ Compensation and Benefits class conducted market research for Strategic Fulfillment Group. This business based out of Dallas. consists of a management team who specializes in publishing, marketing, and fulfillment industries.
Senior Business Management major, Zac Alldredge reflects on his class project, “We did market research for SFG to enter a new business venture and then compiled portfolios in the form of a business plan with our pitch on how they should enter the market. It was great to analyze an actual company’s needs and apply what we learned in class to benefit them."